Date of publication: 29.07.2017
Web design is an important component of a successful website. But this sphere is constantly changing, there are new trends that, it is sometimes difficult to catch up. In 2016-2017, these trends will remain the same. Their main principles will be: the minimalism, emphasis on the comfort of using the resource, the importance of fast site operation, the ability to adapt to the widest possible range of mobile devices.
Website development today must be tailored to the user's expectations. Before creating a resource, you need to analyze your target audience and interpret it correctly. It’s out of date when websites were developed based on the customer's tastes, and the user should adapt to them. Now everything is different. Users and their needs are now in the forefront. In 2017, the main task of the customer, the designer and a group of technical specialists involved in the project development is to understand them correctly.
These are must-know trends to order the development of the website
Flat design was fully developed and proved its popularity among users. This approach is based on flat 2D images without gradients and textures. All elements do not create a build-up effect, so the screen remains light and free. Bright colors are used. The bulk effect creates shadows and deeper sketches of some elements.
Make a your website mobile-ready. Today, most users use mobile devices to access the Internet and make purchases. Those websites that are not adapted to smartphones and tablets are immediately closed. One of the main rules is to use exclusively high-quality images. Today, successful images sell better than text. People have become more lazy and there is no time to read. A good image will help to catch attention and stir into action.
Website Design & Development: ABOUT DESIGN
Minimalism for a long time will be the main trends in website design. The main colors are pure white backgrounds or pastel shades. This approach helps to draw attention to the main content, highlight call-to-action (CTA) buttons and trigger phrases . Photos on a light background look more "alive".
Also, modern website design and development tend to place cards of goods on the home page of the site. At the same time, their place is not at the bottom of the page, but on the start screen. It can be popular or new goods. To use the right products on the home page, analyze the analytical data of the most popular searches.
Large photos on the background are still popular. But they must be "alive" and carry certain emotions that are correlated with your products. The designers pay great attention to the section of typography, because correctly arranged images and fonts can significantly increase the conversion.