Date of publication: 15.09.2017
We have compiled a list of the best books about business, especially for our customers. Some of them will explain what the entrepreneur is facing, and some are the guide of activity in modern realities.
The best business books to read
Business field is constantly changing. The art of making money for centuries has evolved along with the technical and psychological progress of mankind. However, we must understand that the fundamentals remain the same, and some subtleties can completely rewrite the history of the tools of earnings. It is no secret that the main boom of modern business is E-commerce. That's why in the list of the best business books, we prefer to add Alexey Piltenko's book - "The Subtlety of the Internet Business." In addition, useful works for the modern foundations of doing things for sure will turn out to be such works as "Marketing without a budget. 50 working tools "by Igor Mann, which is a guide to conducting marketing strategies with specific answers to questions: who to do, how to do, and what to do. And also pay attention to the book "Customers for Life: How To Turn That One-Time Buyer Into a Lifetime Customer" by Carl Sewell and Paul B. Brown, which contains a detailed account of the system of working with customers.
THE BOOK OF BUSINESS
What should it be? At the moment, there are so many examples of sheer deception: reading about motivation, which skillfully disguises themselves as real techniques, or deductions of amateurs after two months of work. Let's roughly imagine what the knowledgeable authors say, and what material is really useful based on the book of the first mentioned author, Alexei Piltenko. It is enough to apply even to the table of contents, if theoretical plans and abstract questions make up the vast majority of the whole content, such a book about business is unlikely to be useful to you. Alexei from the very beginning of the book begins to talk about specific measures and technologies that will help you in the process of building your own business, diluting the description of their application with a short explanation of the theoretical bases.
BEST BUSINESS BOOKS
But this is far from the final list, especially if we talk about the basic sources of your decisions. Here we can mention several famous books, such as Rich Dad, Poor Dad: What the Rich Teach Their Kids About Money—That the Poor and the Middle Class Do Not! by Robert T. Kiyosaki, who will tell about the very culture of money, and its applications, as well as the book My Life and Work by Henry Ford, which explains the essence of all the processes of our environment. Remembering the best books on business, it is worth mentioning about the book Competitive Strategy: Techniques for Analyzing Industries and Competitors” by Michael E. Porter, intended to deepen the concept of competition, and also worthy of attention is Alexander Vysotsky's book "Small Business. Big game". In the conclusion of the list it is necessary to name the more narrowly directed book by Stephen Shiffman Cold Calling Techniques: That Really Work, which provides you with all of the right tools for turning prospects into meetings, and meetings into big sales.