Date of publication: 03.08.2018
The keywords are selected using 2-3 phrases that most closely match the project. For example, Google Adwords using these 3 KS, offers about 700 of sufficient quality phrases. The service is convenient also because you can see possible traffic and competition. Let us consider how the semantic kernel acquisition.
Search for keywords in the statistics. The most popular services – Google Adwords and Yandex Wordstat. Look at the keywords from competitor. The map of a competitor's site you can look at its semantic core. Collect the semantic core - this is the beginning of the work on the site. With kernel you can go to the next step – writing the content. Without a kernel, you will get a fish without a skeleton. Content seems to be there, but no one of is attracted. Therefore, make up a semantic core so that the site is visited.
Why to group keywords?
Through proper distribution of keywords on site pages, you can provide a resource, a place in the top of issuance. First of all, the separation of key phrases into groups useful to the owner of the website, as a result of this action, you can clearly see, what distinguished the category of the future content. To group keywords is an important step of drawing up a semantic kernel. Based on this, you can prepare the website structure, including sections, subsections and, in fact, a web page. Secondly, clustering of keywords should facilitate the optimization of the website by combining in a small group, only those phrases that respond to the same user's question. If the page are keywords related to different topics, this does not affect the behavior of the reader, and the reaction of search engines. The user can get lost in the diversity of topics covered in one article, and leave the site in search of more specific information relevant to their issue.
Semantic kernel manually
Divide keywords into groups can be both manually and with the help of special programs. However, to understand the process better to try to carry out this work with their hands. To do this, it is convenient to use MS Excel or Google Sheets. First you need to determine the direction of the website. For commercial sites the semantic core can be divided into two broad groups:
1) for pages with commercial offerings, which includes all keys that contain the words "buy", "price" etc.
2) for the pages of the blog, that is for information articles: reviews, instructions, etc.
For informational sites such separation is not necessary. After that, all keywords are divided into groups according to meaning. It is worth noting that one group should get all words, answering a single user request. Don't need to combine on one page several different, but related questions, and you should not create two separate pages for the same query, expressed in different words (eg, synonyms).