Date of publication: 28.11.2016
Contextual advertising - it is a certain type of advertising that is aimed solely at the interests of the visitors.
Contextual advertising is not intrusive, as advertising in the media, it acts selectively, ie only pops up if the user scores a related query in the search engine. People are interested in certain services or goods, when displaying your proposal, which displayed a loyal, catchy and specific information that potential customers are willing to go it on your Internet resource.
Benefits and principles of contextual advertising:
- Advertise only to potential customers, starting from the requests of the region and the time of day;
- You pay only for the actual number of transitions;
- The cost of a click is determined directly by you;
- Content binding site is not;
- You can even every day to change or add content to the advertising banner;
- Exercise control over the entire advertising campaign;
- Covers a large audience;
- Starting immediately, and most importantly, effective.
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